Top 5 Virtual Fitness Programs in the US for Q3 2023

As Q3 2023 wraps up, let's take a closer look at the performance of the top five virtual fitness programs in the United States, based on data from Sensor Tower. This analysis covers weekly downloads, revenue, and active user trends for these leading apps.

Planet Fitness Workouts saw weekly downloads decline from about 301K at the start of the quarter to 151K by the end. Weekly revenue fluctuated, peaking at around $4.8K in late June and ending Q3 at approximately $3.9K. Active users decreased steadily from over 4.1M to about 3.2M.

JustFit: Lazy Workout & Fit experienced a downward trend in downloads, starting at 135K and dropping to 87K. Weekly revenue was highest mid-July at about $398K, ending the quarter at around $297K. Active users remained relatively stable, hovering around 600K throughout Q3.

AllTrails: Hike, Bike & Run began Q3 with around 127K downloads, declining to roughly 67K by the end. Weekly revenue started strong at $1.2M but decreased to about $742K. Active users fluctuated, peaking at 716K in early July and dropping to 517K by late September.

Sweatcoin Walking Step Counter had a consistent performance in terms of active users, increasing from 1.05M to 1.11M. Weekly downloads started at 55K, with a peak of 69K in early September, but dropped to 27K by the end of Q3. Revenue saw a slight increase, ending the quarter at $17.7K.

Fitbit: Health & Fitness maintained a stable user base, starting at 6.6M and ending at 6.3M active users. Weekly downloads remained relatively steady, fluctuating around the 50K mark. Revenue peaked at $2.3M in late June, finishing Q3 at approximately $1.1M.

For more detailed insights and data, visit Sensor Tower.